TY  - BOOK
AU  - Joachimsthaler,Erich
TI  - Hidden in plain sight: how to find and execute your company's next big growth strategy 
SN  - 9781422101650 :
AV  - HF5415.153 .J63 2007
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - New products
KW  - Consumers' preferences
KW  - Consumers
KW  - Research
N1  - Includes bibliographical references (p. 225-234) and index; Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda
ER  -