TY  - BOOK
AU  - Potter,W.James
TI  - Media literacy
SN  - 9781412979450 (pbk.) :
AV  - P96.M4 P68 2011
PY  - 2011///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Media literacy
N1  - Includes bibliographical references and index; Introduction -- Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience --  Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising
ER  -