TY  - BOOK
AU  - Yale,David R.
AU  - Carothers,Andrew J.
TI  - The publicity handbook: the inside scoop from more than 100 journalists and PR pros on how to get great publicity coverage : in print, online, and on the air 
SN  - 9780844232423 (pbk.) :
AV  - HD59 .Y33 2001
PY  - 2001///
CY  - Chicago, Ill.
PB  - NTC Business Books
KW  - Public relations
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references and index
ER  -