TY  - BOOK
AU  - Demers,David P.
TI  - Dictionary of mass communication & media research: a guide for students, scholars, and professionals 
SN  - 0922993254 (pbk. : alk. paper):
AV  - P87.5 .D449 2005
PY  - 2005///
CY  - Spokane, WA
PB  - Marquette Books
KW  - Mass media
KW  - Dictionaries
N1  - Includes bibliographical references and index
N2  - From the "American Broadcasting Company" to "zines," Demers (communication, Washington State U.) defines some 1400 terms associated with the mass communications studies in the United States. Covering traditional and new media, the dictionary defines terms associated with the history of the media, media law and ethics, research methods and statistics, major theoretical schools, advertising and public relations, globalization and the media, prominent media professionals and scholars. Annotation #169;2005 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc
ER  -