TY  - BOOK
AU  - McDonough,John
AU  - Egolf,Karen
ED  - Museum of Broadcast Communications.
TI  - The Advertising age encyclopedia of advertising
SN  - 1579581722
AV  - HF5803 .A38 2003
PY  - 2003///
CY  - New York
PB  - Fitzroy Dearborn
KW  - Advertising
KW  - Encyclopedias
N1  - Includes bibliographical references and index
N2  - Featuring nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field and discusses the key aspects of methodology, practice, strategy and theory
ER  -