TY  - BOOK
AU  - Auletta,Ken
TI  - Googled: the end of the world as we know it 
SN  - 9781594202353 (cloth) :
AV  - HD9696.8.U64 G6623 2009
PY  - 2009///
CY  - New York
PB  - Penguin Press
KW  - Google (Firm)
KW  - Internet industry
KW  - United States
KW  - Web search engines
KW  - History
KW  - Internet searching
N1  - Includes bibliographical references (p. [339]-372) and index; Messing with the magic -- Starting in a garage -- Buzz but few 's -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims
ER  -