TY - BOOK AU - Veloso,Maria TI - Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy SN - 9780814413043 (pbk.) : AV - HF5548.32 .V45 2009 PY - 2009/// CY - New York PB - American Management Association KW - Electronic commerce KW - Web sites KW - Design KW - Internet marketing KW - Internet advertising N1 - Includes index ER -