TY  - BOOK
AU  - Zook,Chris
TI  - Beyond the core: expand your market without abandoning your roots 
SN  - 9781578519514 :
AV  - HD2746 .Z657 2004
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Pub.
KW  - Corporations
KW  - Growth
KW  - Strategic planning
KW  - Corporate profits
KW  - Industrial management
N1  - Includes bibliographical references and index; The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies
ER  -