TY - BOOK AU - Unruh,Gregory TI - Earth, Inc.: using nature's rules to build sustainable profits SN - 9781422127179 : AV - TS170.5 .U55 2010 PY - 2010/// CY - Boston, Mass. PB - Harvard Business Press KW - New products KW - Environmental aspects KW - Industrial management KW - Production management N1 - Materials parsimony -- Power autonomy -- Value cycles -- Sustainable product platforms -- Function over form -- Conclusion: building the ecosystem ER -