TY  - BOOK
AU  - Silverstein,Michael J.
AU  - Sayre,Kate
AU  - Butman,John
TI  - Women want more: how to capture your share of the world's largest, fastest-growing market 
SN  - 9780061776410 (hbk.) :
AV  - HF5415.332.W66 S55 2009
PY  - 2009///
CY  - New York, NY
PB  - HarperBusiness
KW  - Women consumers
KW  - New products
N1  - Includes bibliographical references and index; The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, "what's for dinner?" -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- Apparel: always hunting, never satisfied -- Categories of greatest dissatisfaction: financial services and healthcare -- The low-growth economies: Europe and Japan -- The optimistic economies: BRIC, Mexico, and the Middle East -- Women want more for the world -- Conclusion: women ascendant: a future of parity, power, and influence
ER  -