TY  - BOOK
AU  - Wolbers,Marian Frances
TI  - Uncovering fashion: fashion communications across the media 
SN  - 9781563676154 (pbk.) :
AV  - TT503.5 .W64 2009
PY  - 2009///
CY  - New York
PB  - Fairchild Books
KW  - Fashion writing
KW  - Advertising
KW  - Fashion
KW  - Fashion merchandising
KW  - Vocational guidance
N1  - Includes bibliographical references (p. 273-280) and index
N2  - "The term "fashion communications" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion--from the names of colors at the dye factory, to the latest runway reviews posted on fashion Web sites. Focusing on four key areas--manufacturing; business; sales and advertising; and representation in the media, Wolbers uses a who-what-when-where-why and how approach to engage critical thinking, inspire creativity, and explore all media that serve fashion"--Publisher's web site
ER  -