TY  - BOOK
AU  - Benun,Ilise
AU  - Top,Peleg
TI  - The designer's guide to marketing and pricing: how to win clients and what to charge them 
SN  - 9781600610080 (pbk.) :
AV  - HF5415 .B42944 2008
PY  - 2008///
CY  - Cincinnati, Ohio
PB  - How Books
KW  - Marketing
KW  - Pricing
N1  - Includes bibliographical references (p. 266-269) and index; Who is my market? Everything flows from the market -- How and where do I meet my clients and prospects? Locations and techniques for connecting with potential clients -- How should I present myself? Creating your "personal brand" -- Which marketing tools should I use? Choosing and using the most effective marketing tools : how to create a marketing machine -- What should I say to them? Communicating with clients or potential clients -- How do I stay in touch? The follow-up process, step by step -- How do I talk about money? Talking about money and getting the client to talk about money -- What should I charge? Estimating a project and figuring out how much to charge -- What should be in my proposal? Getting from proposal to signed contract -- How do I negotiate a contract? -- How do I manage my money? -- How should I grow my business?
ER  -