TY - BOOK AU - Kaushik,Avinash TI - Web analytics 2.0: the art of online accountability & science of customer centricity SN - 9780470529393 (pbk.) AV - ZA4235HF5415.1265 .K38 2009 PY - 2010/// CY - Indianapolis, IN PB - Wiley KW - Web usage mining KW - Internet users KW - Statistics KW - Data processing KW - Internet marketing KW - Web site development N1 - Includes index ER -