TY  - BOOK
AU  - Keegan,Sheila
TI  - Qualitative research: good decision making through understanding people, cultures and markets 
SN  - 0749454644 (pbk.) :
AV  - HF5415.2 .K36 2009
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Marketing research
KW  - Qualitative research
N1  - Includes bibliographical references and index
ER  -