TY  - BOOK
AU  - Bertrand,Ina
AU  - Hughes,Peter
TI  - Media research methods: audiences, institutions, texts 
SN  - 0333960955 (pbk. : acid free)
AV  - P91.3 .B387 2005
PY  - 2005///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. 263-280) and index
ER  -