TY  - BOOK
AU  - Thaler,Richard H.
AU  - Sunstein,Cass R.
TI  - Nudge: improving decisions about health, wealth, and happiness 
SN  - 9780300122237 (hbk.) :
AV  - HB74.P8 T53 2008
PY  - 2008///
CY  - New Haven, CT
PB  - Yale University Press
KW  - Economics
KW  - Psychological aspects
KW  - Choice (Psychology)
KW  - Economic aspects
KW  - Decision making
KW  - Consumer behavior
N1  - "A Caravan book"--T.p. verso; Includes bibliographical references (p. 263-282) and index; Acknowledgments -- Introduction -- pt. 1. Humans and econs -- 1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice architecture -- pt. 2. Money -- 6. Save more tomorrow -- 7. Naive investing -- 8. Credit markets -- 9. Privatizing Social Security : smorgasbord style -- pt. 3. Health -- 10. Prescription drugs : Part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- pt. 4. Freedom -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- pt. 5. Extensions and objections -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- Notes -- Bibliography-- Index
N2  - Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice
ER  -