TY  - BOOK
AU  - Strauss,Ralf E.
TI  - Marketing planning by design: systematic planning for successful marketing strategy 
SN  - 9780470721674 :
AV  - HF5415.13 .S8789 2008
PY  - 2008///
CY  - Chichester, England, Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references (p. [303]-328) and index
ER  -