TY  - BOOK
AU  - Gentle,Michael
TI  - The CRM project management handbook: building realistic expectations and managing risk 
SN  - 9780749438982 (pbk.) :
AV  - HF5415.5 .G456 2002
PY  - 2002///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. [221]) and index
ER  -