TY  - BOOK
AU  - Curtin,Patricia A.
AU  - Gaither,Thomas Kenneth
TI  - International public relations: negotiating culture, identity, and power 
SN  - 9781412914147 :
AV  - HM1221 .C87 2007
PY  - 2007///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Public relations
KW  - Cross-cultural studies
KW  - Intercultural communication
KW  - Culture and globalization
N1  - Includes bibliographical references (p. 265-281) and index; The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice
ER  -