TY  - BOOK
AU  - Underhill,Paco
TI  - Why we buy: The science of shopping: updated and revised for the internet, global consumer and beyond 
SN  - 9781416595243 (pbk.) :
AV  - HF5415.2 .U53 2009
PY  - 2009///
CY  - London, UK ;, New York, NY, USA
PB  - Simon & Schuster
KW  - Marketing research
KW  - Consumer behavior
KW  - Shopping
N1  - Includes index
ER  -