TY  - BOOK
AU  - Kuntze,Joern-Carlos
AU  - Hormann,Marc
ED  - OC&C Strategy Consultants
TI  - Building and managing successful businesses in the Middle East
SN  - 9781860632280
AV  - HF3861.T7 K859 2008
PY  - 2008///
CY  - Dubai, UAE, London, UK
PB  - Motivate Pub.
KW  - Business enterprises
KW  - United Arab Emirates
KW  - Investments, Foreign
KW  - Commerce
KW  - Persian Gulf States
KW  - Middle East
N1  - Includes bibliographical references and index; CH.1. Fast facts and figures -- Ch.2. Why multinationals are heading to the GCC -- Ch.3. Basic strategies of internationalization -- Ch.4. Successful market participation -- Ch.5. The four Ps of marketing to the region -- Ch.6. Long-term risk factors -- Ch.7. Business opportunities
N2  - [This book] is the definitive management text addressing the ever-increasing number of managers and companies pursuing opportunities and building business in the UAE and the Middle East. Case studies summarize key insights and experiences from the region's leading multinational companies._BOOK JACKET
ER  -