TY  - BOOK
AU  - Lederman,Gregg
TI  - Achieve brand integrity!: ten truths you must know to enhance employee performance and increase company profits 
SN  - 9780979587504 (pbk.) :
AV  - HD58.7 .L43 2007
PY  - 2007///
CY  - Rochester, NY
PB  - B@W Press
KW  - Organizational behavior
KW  - Management
KW  - Corporate culture
KW  - Product management
N1  - Includes bibliographical references (p.214-217) and index
ER  -