TY  - BOOK
AU  - Kraidy,Marwan
TI  - Hybridity, or the cultural logic of globalization
SN  - 9781592131433 (hbk.) :
AV  - HM1272 .K73 2005
PY  - 2005///
CY  - Philadelphia, PA
PB  - Temple University Press
KW  - Hybridity (Social sciences)
KW  - Case studies
KW  - Communication, International
N1  - Includes bibliographical references (p. 177-210) and index; 1. Cultural Hybridity and International Communication -- 2. Scenarios of Global Culture -- 3. The Trails and Tales of Hybridity -- 4. Corporate Transculturalism -- 5. The Cultural and Political Economies of Hybrid Media Texts -- 6. Structure, Reception, and Identity: On Arab-Western Dialogism -- 7. Hybridity without Guarantees: Toward Critical Transculturalism; "Also available as e-book through the library catalog and on-campus for AUD community only."
ER  -