TY  - BOOK
AU  - Kelly,Lois
TI  - Beyond buzz: the next generation of word-of-mouth marketing 
SN  - 9780814473832 (cloth) :
AV  - HF5415.123 .K45 2007
PY  - 2007///
CY  - New York, NY
PB  - AMACOM
KW  - Communication in marketing
KW  - Marketing
N1  - Includes bibliographical references (p. 213-220) and index; 1. Enough with the marketing blah blah blah - lets talk about something interesting -- 2. Make meaning, not buzz -- 3. Have a fresh point of view (or several) -- 4. Listen up : seven ways to uncover talk-worthy ideas -- 5. Nine themes that always get people talking -- 6. Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- 7. Shift to a conversational marketing mind-set -- 8. Building a "talk" culture -- 9. Be more interesting - conversations, passion, and an honest point of view
ER  -