TY  - BOOK
AU  - Ryans,Adrian B.
TI  - Beating low cost competition: how premium brands can respond to cut-price rivals 
SN  - 9780470742976 (cloth) :
AV  - HF5415.15 .R93 2009
PY  - 2009///
CY  - Chichester, England, Hoboken, NJ
PB  - Wiley
KW  - Product management
KW  - Price cutting
KW  - Brand choice
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references (p. [231]-241) and index
ER  -