TY  - BOOK
AU  - Vollmer,Christopher
AU  - Precourt,Geoffrey
TI  - Always on: advertising, marketing and media in an era of consumer control 
SN  - 9780071508285 (pbk.) :
AV  - HF5415.1265  .V644 2008
PY  - 2008///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references (p.199-204) and index
ER  -