TY  - BOOK
AU  - Blaszczyk,Regina Lee
TI  - Producing fashion: commerce, culture, and consumers 
SN  - 9780812240375 (hbk.)
AV  - TT497 .P76 2008
PY  - 2008///
CY  - Philadelphia, PA
PB  - University of Pennsylvania Press
KW  - Fashion design
KW  - 20th century
KW  - History
KW  - Fashion merchandising
KW  - Consumers' preferences
KW  - Marketing
KW  - Management
KW  - Product management
N1  - Includes bibliographical references (p. [293]-348) and index; Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades. Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane. Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese.  Chapter 4. In the shadow of Paris? french haute couture and Belgian fashion between the wars / Veronique Pouillard. Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa. -- PART II. Inventing fashions, promoting styles. Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess. Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer. Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America /Ariel Beaujot -- PART III. Shaping bodies, building brands. Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott. Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown. Chapter 11. The body and the brand : how lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations. Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny. Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev. Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt
ER  -