TY  - BOOK
AU  - Rayport,Jeffrey F.
AU  - Jaworski,Bernard J.
TI  - Best face forward: why companies must improve their service interfaces with customers 
SN  - 9780875848679 :
AV  - HF5415.5 .R393 2005
PY  - 2005///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Customer services
KW  - Management
KW  - Service industries
KW  - Technological innovations
KW  - Competition
N1  - Includes bibliographical references ([229]-247) and index; Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit
ER  -