TY  - BOOK
AU  - Floch,Jean-Marie
TI  - Semiotics, marketing, and communication : beneath the signs, the strategies
SN  - 9780333760147 (hbk.) :
AV  - HF5415.123 .F578 2001
PY  - 2001///
CY  - New York, N.Y.
PB  - Palgrave
KW  - Communication in marketing
KW  - France
KW  - Semiotics
N1  - Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000); Includes bibliographical references (p. 216-220) and index; Beyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Crédit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism
ER  -