TY  - BOOK
AU  - Elkington,John
AU  - Hartigan,Pamela
TI  - The power of unreasonable people: how social entrepreneurs create markets that change the world 
SN  - 9781422104064 (hbk.) :
AV  - HD60 .E45 2008
PY  - 2008///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Social entrepreneurship
KW  - Social change
N1  - Includes bibliographical references (p.[213]-227) and index; Introduction: Roots of Unreason, Sources of Power -- Part I. Building Innovative Enterprises -- 1. Creating Successful Business Models -- 2. Tapping Financial Resources -- Part II. Creating the Markets of the Future -- 3. Identifying Market Opportunities in Ten Great Divides -- 4. Raising Expectations for Bonsai Consumers -- Part III. Leading Sustainable and Scalable Change -- 5. Democratizing Technology -- 6. Changing the System -- 7. Scaling Solutions -- Conclusion: Lessons for Tomorrows Leaders -- Appendix. Where Do Unreasonable Entrepreneurs Cluster?
ER  -