TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
TI  - Media programming: strategies and practices 
SN  - 9780495500537 (pbk.):
AV  - PN1992.55 .E18 2009
PY  - 2009///
CY  - Australia, Boston, MA
PB  - Thomson/Wadsworth
KW  - Television programs
KW  - Planning
KW  - Radio programs
KW  - Cable television
KW  - Mass media
N1  - Includes bibliographical references (p. 437-444) and indexes; Pt.1. Programming resources and constraints -- Ch.1. A framework for programming strategies -- Ch.2. Program ans audience research -- Ch.3. Domesti c and international syndication -- Pt.2. Broadcast television strategies -- Ch.4. Prime-time network entertainment programming -- Ch.5. Non-prime-time network television programming -- Ch.6. Television station programming strategies -- Ch.7. Public television programming -- Pt.3. Cable, satelite, and online strategies -- Ch.8. Cable, wireless, satelite, and telephone program distribution-- Ch.9. Basic and premium subscription programming -- Ch.10. Online video and audio programming -- Pt. 4. Radio programming -- Ch.11. Music radio programming -- Ch.12. Information radio programming
ER  -