TY  - BOOK
AU  - Zook,Chris
TI  - Unstoppable: Finding hidden assets to renew the core and fuel profitable growth 
SN  - 1422103668 (hardcover : alk. paper):
AV  - HD2746 .Z664 2007
PY  - 2007///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - Corporations
KW  - Growth
KW  - Strategic planning
KW  - Organizational change
KW  - Corporate profits
KW  - Industrial management
N1  - Includes bibliographical references (p. [177]-181) and index; Introduction -- Unsustainable to unstoppable -- When to redefine the core? -- Hidden business platforms -- Untapped customer insights -- Underexploited capabilities -- Renewing the core -- Notes -- Appendix -- Bibliography
N2  - "Unstoppable shows you how to look deep within your organization to find undervalued, unrecognized, or underutilized assets - in the form of business platforms, customer insights, and capabilities - that can serve as new foundations for sustainable growth." "Drawing on extensive studies and more than thirty in-depth interviews with CEOs from firms as diverse as De Beers, American Express, Li #38; Fung, and Harman International, Chris Zook explains how to know when your company's core needs reinventing. He also demonstrates how your organization can find and deploy the "hidden assets" today that can serve as the engines for growth tomorrow. State-of-the-art tools and diagnostics help you apply what you've learned to transform your core."--BOOK JACKET
ER  -