TY  - BOOK
AU  - Reinard,John C.
TI  - Introduction to communication research
SN  - 9780072862959 (pbk.) :
AV  - P91.3 .R38 2008
PY  - 2008///
CY  - Boston, MA
PB  - McGraw-Hill Higher Education
KW  - Communication
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index; Part 1. Introduction to the field -- Chapter 1. The role of research in communication -- Chapter 2. Communication research problems -- Part 2. Understanding rudiments of research reasoning -- Chapter 3. Conceptualizations in communication research -- Chapter 4. Measurement in communication research -- Chapter 5. composing the communication argument: the reasoning and the evidence -- Part 3. Design of research -- Chapter 6. Conducting textual analyses -- Chapter 7. Qualitative methods: ethnography, participant observation, and fieldwork -- Chapter 8. Content analysis of communication -- Chapter 9. Design of descriptive empirical research in communication -- Chapter 10. Design of experimental research in communication -- Chapter 11. Sampling -- Part 4. Statistical analysis of data -- Chapter 12. Descriptive statistics -- Chapter 13. Introductory inferential statistics I: hypothesis testing with two means -- Chapter 14. Inferential statistics II: beyond two means -- Chapter 15. Meta-analysis
ER  -