TY  - BOOK
AU  - Williams,Kevin
TI  - Understanding media theory
SN  - 0340719044 (pbk.) :
AV  - P90 .W492 2003
PY  - 2003///
CY  - London, New York
PB  - Arnold, Distributed in the U.S.A. by Oxford University Press
KW  - Mass media
N1  - Includes bibliographical references (p. 234-259) and index
N2  - This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communication. Distributed by Syndetic Solutions, Inc
ER  -