TY  - BOOK
AU  - Tungate,Mark
TI  - Media monoliths: how great media brands thrive and survive 
SN  - 0749441089
AV  - P96.E25 T86 2004
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Mass media
KW  - Economic aspects
KW  - Brand name products
N1  - Includes bibliographical references (p. [250]-251) and index; Also availble electronically (on-campus only) thorugh the library catalog
N2  - Tungate, a Paris-based journalist who writes for Advertising Age and other media-watching publications, entertains with pithy anecdotes as he studies 20 of the world's most famous media brands: newspapers, magazines, broadcasters, and news services with longevity, influence, and instant brand recognition. The media titans explain their strategies through interviews Tungate conducted on-site, and in a concluding chapter he wraps up with a summary of seven keys to their success. With 16 color plates. Distributed in the US by Stylus. Annotation #169;2004 Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc
ER  -