TY  - BOOK
AU  - Smit,Barbara
TI  - Sneaker wars: the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports 
SN  - 9780061246579 (hbk.) :
AV  - HD9992.G34 A354 2008
PY  - 2008///
CY  - New York, NY
PB  - Ecco/Harper Collins++
KW  - Dassler, Adi,
KW  - Dassler, Rudi,
KW  - Adidas-Salomon AG
KW  - PUMA AG Rudolf Dassler Sport
KW  - Sporting goods industry
KW  - Germany
KW  - History
KW  - Footwear industry
KW  - Athletic shoes
N1  - Includes bibliographical references (p. [365]-368) and index; pt. 1. Two brothers, one feud. -- The Dassler boys -- Two brothers at war -- The split -- Oympic handouts -- The Alsatian plot -- Dirty tricks in Mexico -- The Puma swinger -- Stars and stripes -- From rags to riches -- Soccer punch -- pt. 2. Champions of the world. -- Under the influence -- The bountiful game -- The clandestine empire -- Olympic friends -- The return -- Collapse -- The emperor strikes back -- Pumas demise -- pt. 3. Multibillion-dollar rescue. -- Shart attack! -- The sellout -- Stir it up -- Triple bluff -- The comeback -- Soccer punch II -- Sneaker wars II -- Cool cats -- High noon
N2  - Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mothers laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma
ER  -