TY  - BOOK
AU  - Kono,Toyohiro
AU  - Lynn,Leonard H.
TI  - Strategic new product development for the global economy
SN  - 9780230001992 (alk. paper) :
AV  - HF5415.153 .K66 2007
PY  - 2007///
CY  - New York, NY
PB  - Palgrave Macmillan
KW  - New products
KW  - Management
KW  - Product management
KW  - Strategic planning
KW  - Business planning
KW  - International business enterprises
KW  - Case studies
N1  - Includes bibliographical references and index; What is a new product -- Why new products fail -- New product development processes -- The globalization of new product development -- Creating new product concept -- Organizing for effective new product -- Creativity in research organizations -- Evaluating new products during the development process -- Launching a new product -- Stopping an NPD process and changing product -- Recent trends -- Success factors in new product development
ER  -