TY  - BOOK
AU  - Rosenzweig,Philip M.
TI  - The halo effect-- and the eight other business delusions that deceive managers
SN  - 9780743291255 (alk. paper) :
AV  - HD30.19 .R67 2007
PY  - 2007///
CY  - New York, NY
PB  - Free Press
KW  - Industrial management
KW  - Philosophy
KW  - Business enterprises
KW  - Public opinion
KW  - Fallacies (Logic)
KW  - Success in business
N1  - Includes bibliographical references  (p. 209-218) and index
N2  - "Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great."--BOOK JACKET
ER  -