TY  - BOOK
AU  - Baughman,James L.
TI  - The republic of mass culture: journalism, filmmaking, and broadcasting in America since 1941 
SN  - 0801883156 (hardcover : alk. paper) :
AV  - P92.U5 B345 2006
PY  - 2006///
CY  - Baltimore, MD
PB  - Johns Hopkins University Press
KW  - Mass media
KW  - United States
KW  - History
N1  - Includes bibliographical references (p. 257-283) and index; The voluntary propagandists -- Americans and their mass media in 1945 -- Test patterns: television comes to America, 1945-1955 -- The war for attention: responding to television, 1947-1958 -- Evenings of avoidance: television in the 1960s -- Competing for the marginal: television's rivals, 1958-1970 -- Network television triumphant, 19070-1981 -- The Babel builders: television's rivals, 1970-1990 -- The perils and possibilities of cable television, 1980-1992 -- Century's end, 1993-2005
N2  - Baughman describes American mass culture before the advent of television, beginning with the mass media's role in WWII, discusses the rise of television and network television's dominance of American mass culture in the 1960s and 1970s, and examines TV's rivals between 1960 and 1990 as well as the decline of network television and the possibility that everything will change again. Paper edition (unseen), 11.95. Annotation copyrighted by Book News, Inc., Portland, OR Distributed by Syndetic Solutions, Inc
ER  -