TY  - BOOK
AU  - Vilanilam,John V.
TI  - Mass communication in India: a sociological perspective 
SN  - 0761933727 (pbk.) :
AV  - P92.I7 V55 2005
PY  - 2005///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Mass media
KW  - India
KW  - History
N1  - Includes bibliographical references (p. [211]-216) and index
N2  - This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author: Emphasizes the distinction between communication and mass communication-the former being a two-way exchange and the latter mostly a one-way communication. Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling. Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication. Highlights that almost half the world's population remains untouched by the communications revolution even at the beginning of the 21st century. Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population. Distributed by Syndetic Solutions, Inc
ER  -