TY  - BOOK
AU  - Musburger,Robert B.
TI  - An introduction to writing for electronic media: scriptwriting essentials across the genres 
SN  - 0240808525 (pbk.) :
AV  - P96.A86 M87 2007
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Focal Press/Elsevier
KW  - Mass media
KW  - Authorship
N1  - Includes bibliographical references and index; Getting started : loading the application and sharpening the pencil -- Media production for writers -- Spots : public service announcements, program promotions, and commercials -- News -- Documentaries -- Informational productions -- Animation -- Games -- Drama -- The internet -- Future
N2  - The demand for quality and knowledgeable writing is always in high demand from producers, directors, and studio managers. Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Writing for Electronic Media focuses on understanding the skills needed to write for animation versus radio and TV news versus corporate training. Sample scripts are included so that you can learn by example and model your own scripts. Also included are examples of production files to illustrate the part a writer plays in the production process, and individual frames of productions to compare with accompanying scripts. Armed with the skills developed from this book, a media writer may apply for a variety of positions in newsrooms, advertising, motion picture and animation studios, and local and national cable operations. Book jacket. Distributed by Syndetic Solutions, Inc
ER  -