TY - BOOK AU - McNeal,James U. TI - On becoming a consumer: the development of consumer behavior patterns in childhood SN - 075068335X (hbk.) : AV - HF5415.33.U6 M386 2007 PY - 2007/// CY - Amsterdam, Netherlands, Boston, Mass. PB - Elsevier/Butterworth-Heinemann KW - Consumer behavior KW - United States KW - Child consumers N1 - Includes bibliographical references and index ER -