TY  - BOOK
AU  - Hollender,Jeffrey
AU  - Fenichell,Stephen
TI  - What matters most: how a small group of pioneers is teaching social responsibility to big business, and why big business is listening 
SN  - 0465030866 (pbk.) :
AV  - HD60  .H65 2004
PY  - 2005///, c2004
CY  - New York, NY
PB  - Perseus/Basic Books
KW  - Seventh Generation
KW  - Social responsibility of business
KW  - Social values
KW  - United States
KW  - Case studies
KW  - Business enterprises
N1  - Originally published in hbk. : New York: Basic Books, c2004; Includes bibliographical references (p. 271-305) and index
N2  - The making of a movement -- The Value of values -- Risk and reputation -- Sustainability -- Accountability -- Transparency --  Responsibility -- Ownership and social responsibility -- Epilogue: Next
ER  -