TY  - BOOK
AU  - Burkitt,Hugh
AU  - Zealley,John
ED  - Marketing Society.
TI  - Marketing excellence: winning companies reveal the secrets of their success 
SN  - 9780470060278 :
AV  - HF5415.12.G7 B87 2006
PY  - 2006///
CY  - Chichester, England, Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Great Britain
KW  - Case studies
KW  - Success in business
KW  - Business enterprises
N1  - Includes bibliographical references and index; Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good
ER  -