TY  - BOOK
AU  - Winders,Arthur A.
AU  - Winters,Peggy Fincher
AU  - Paul,Carole
TI  - The power of retail branding: Innovative marketing strategies for achieving brandpower 
SN  - 9781584710783 :
AV  - HD69.B7  W56 2005
PY  - 2005///
CY  - New York, NY
PB  - Visual Reference Publications, Distributors, Watson-Guptill, HarperCollins
KW  - Brand name products
KW  - Marketing
KW  - Case studies
KW  - Product management
ER  -