TY  - BOOK
AU  - Kelley,Tom
AU  - Littman,Jonathan
TI  - The ten faces of innovation: IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization 
SN  - 9780385512077 :
AV  - HD58.9 .K43 2005
PY  - 2005///
CY  - New York, NY
PB  - Doubleday/Currency
KW  - Organizational effectiveness
KW  - Technological innovations
KW  - Social aspects
N1  - Includes index
N2  - Reveals the strategies a major design firm uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate allows individuals to raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility; nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers.--From publisher description
ER  -