TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: the creation, development, and management of Asian brands for the global market 
SN  - 9780471479109 (pbk.) :
AV  - HD69.B7 .T45 2001
PY  - 2001///
CY  - Singapore, New York, Ny
PB  - Wiley
KW  - Brand name products
KW  - Case studies
KW  - Marketing
KW  - Competition, International
N1  - Includes index; First ed. published in 2000
ER  -