TY  - BOOK
AU  - Berger,Warren
TI  - Advertising today
SN  - 0714843873 (pbk.) :
AV  - HF5823 .B439 2004
PY  - 2001///, 2004
CY  - London, UK
PB  - Phaidon
KW  - Advertising
KW  - History
KW  - Pictorial works
KW  - Art and industry
N1  - Reprinted in paperback. originally published by Phaidon, 2001; Includes bibliographical references (p. 494-499) and index; Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave
ER  -