TY  - BOOK
AU  - Woodside,Arch G.
TI  - Market-driven thinking: achieving contextual intelligence 
SN  - 0750679018
AV  - HF5415.135 .W66 2005
PY  - 2005///
CY  - Amsterdam, Boston, Mass.
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing
KW  - Decision making
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 279-291) and index
ER  -