TY  - BOOK
AU  - Gulas,Charles S.
AU  - Weinberger,Marc G.
TI  - Humor in advertising: a comprehensive analysis 
SN  - 0765616130
AV  - HF5821 .G87 2006
PY  - 2006///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe, Inc.
KW  - Humor in advertising
N1  - Includes bibliographical references (p.207-224) and indexes
ER  -